Tourism and marketing internship in Cape Town

Usually everybody is going to Australia, New Zealand or America. However, I do not have a preference for the mainstream destinations, so I decided to explore Africa. 

Cape Town – South Africa.

A metropolis with 1000 facets on 2454.7 square kilometres with 3.7 million people. White, coloured, black peoples.

– Jazz, R’n’B, Hip-Hop
– Catholics, Christians, open religions
– Mountains, sea, skyscrapers
– English, Afrikaans, Zulu, Siswati, Süd-Ndebele, Sesotho, Sepedi, Xitsonga, Setswana, Tshivenda and Xhosa
– Camps Bay villas, Claremont family houses, Mandela Park Township
– Limousine, Toyota Corolla, Minibus taxis
– Clifton models, City Bowl manager, Waterfront restaurant owner, multicultural Bo-Kaap, Observatory students, Rondebosch family man, Pick’n’Pay seller, Mzoli’s bucher
– Amarula, Biltong, Bobotie, Braai, Crayfish, Peri-Peri, Rooibos-Tea, Samosas
– Black Label, Windhoek, Castel, Savanna, Hunters Dry

These are only a few of wonderful experiences in Cape Town.


South Africa Experience

5th of January 2014, really tired but with much anticipation I reached Cape Town airport. My host mother Lorna greeted me cordially. She’s a real Mama Africa; I love her and her food. African kitchen is a culinary delight! I graduated from language school at Good Hope Studies in Newlands, which I attended for 2 weeks. The school is cool, good teachers, nice school building with swimming pool, and great people! I live in Claremont, a 20-minute walk away from the school. My neighbourhood is very familiar, green and safe. However, I was a little bit shocked initially. Each house has walls around and sealed with electrical wires. For a Swiss girl from a 2000 soul village, open doors for everyone and the cows right in front of the hut – a habituation of sight. My host brother, Augustin from Argentina, was without a doubt the best host brother you can certainly imagine. Argentinians are very charming, have a funny accent and a big heart. In the middle of January I began my internship at a Company in Hout Bay. Hout Bay is by car 20 minutes away from Claremont. On my first day I took some driver lessons with my new colleague. Hihi – Left hand traffic is really nice. And I like the African drive style: Drive like you want! The first days were a little bit unusual and confusing to drive on the “wrong” site but now I feel like I’ve always driven like that.

The company office is beautiful with a nice pool. My colleagues are all very lovely and they do a good job. I had to translate itineraries into German and French, work together with our website master, do marketing for Dinner at Mandela’s, communicate with volunteer companies and many more things. I’m really happy with my internship placement and I learn a lot about tourism and marketing.

Wine tasting, Cape Point, Boulders Beach, full moon hike to Lion’s Head, Canal Walk – shop till you drop, Jonny Clegg at Kirstenbosch National Botanical Garden, Camps Bay Beach, Hout Bay night market, Old Biscuit Mill, Green Market Square, Pan African Market, Blouberg Beach, Mama Africa, Banana Jam Café, Table Mountain, Clifton, Dinner at Mandela’s, 3 Day Garden Route Tour, Bloukrans bungee jump, elephant riding, lions walk, two ocean aquarium, Cape Agulhas, Garden Route Game Lodge, safari tour, Waterfront, nightlife at Longstreet, shooters at JC, surfing in Muizenberg, watching movies at Labia and much more! I’ve seen quite a lot of Cape Town – but Africa is full of attractions!

Yesterday was the first evening since 12 weeks I was just laying on my bed and did nothing. Like my host mum always says: “Oh darling, you’re so busy, but you’re young, enjoy it, go out, meet some nice guys and enjoy the Cape Town vibes!”

3 weeks left, the time is running! The sunset is earlier! The people go crazy! The music sounds louder! My love to Africa is growing stronger and stronger…Cheers! Dankie vir die beste tyd van my lewe, Afrika!

Jessica from Switzerland learning English in South Africa

Jessica from Switzerland learning English in South Africa

A student testimonial from Jessica from Switzerland. She started with an English language course and is currently on an Internship in tourism and marketing.

About this blog

Members of IALC share their insights on the language travel industry. Contributors are owners, directors, managers, teachers or administrative staff of IALC-accredited language schools worldwide.

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