Tag Archives: Marketing languages other than English


Stephen Shortt, Managing Director, Alpha College of English

Stephen Shortt, Managing Director, Alpha College of English

Will software integration lead to the demise of the School / Agent relationship?

Stephen Shortt, Managing Director of Alpha College of English, looks forward to an interesting debate on how technology is challenging – or facilitating – the relationship between schools and agents.

With the proliferation of third party data and information based on social media profiles and location, schools have more power than ever before to identify and target individual students around the globe. So how can agents still stay involved in the student recruitment process?

Join us at this seminar during the IALC Workshop in Leeds this week as our panel of industry software experts discuss the greatest challenges in school-agent software integration.

We’ll also explore the non-technical elements being brought to bear in the decisions taken by schools on how to market and promote their courses through their network of partners around the world, pairing local knowledge of the student and the school.

Gary Bulgin from Class by Infospeed, Sudesh Prasad from Intrinsiq, and Nicolas Miller from Edvisor will be discussing the technical elements of integrating systems so schools and agents can effectively communicate and collaborate, as well as the underlying elements that make such integration possible in an increasingly globalised industry.

The debate kicks off at 2 pm in the Marriott Hotel in Leeds on Thursday, 7 April. See you there!

 

Stephen Shortt, Managing Director, Alpha College of English:
Stephen has been involved in the language travel industry from a young age. Focussing mainly on marketing, international communication skills and technology, Stephen has presented many industry seminars and workshops on using social media marketing and creating audio visual marketing material for language schools. Stephen is actively involved with industry bodies such as IALC, Eaquals and MEI as well as other international marketing and business bodies.

Jacqueline Kassteen, Owner & Managing Director, Transformative Marketing Solutions

Jacqueline Kassteen, Owner & Managing Director, Transformative Marketing Solutions

Agent survey reveals trends in foreign language learning

New research to be unveiled at this year’s IALC Workshop.

The IALC Workshop is an annual gathering for IALC-accredited educators and study abroad agencies from around the world, bringing together about 350 attendees from over 50 countries. IALC member institutions are located in 107 destinations around the world, offering over 1,000 language programmes in nine languages. Read more

IALC on learning French in France

IALC on learning French in France

Factsheet: marketing French in France

IALC Research shows that demand for French is growing in of Europe and Latin America. The IALC Study Travel Research Report 2015 shows that 65% of agents surveyed are promoting French language courses. The preferred programmes are Adult programmes, but agents also reported strong demand for junior courses.
In this article we look at reasons to learn French, France as a popular tourism destination and language schools in France.
Learn Italian in Italy with Accademia Italiana.

Learn Italian in Italy with Accademia Italiana.

Why students learn Italian

You may be surprised to find out that Italian is the fourth most studied language in the world, but indeed it is. Ahead of Chinese, Japanese and German, Italian confirmed to be one of the most loved languages by foreigners. How to explain this success? We have interviewed some of our students, of different ages and nationalities, and here it is a list of the main reasons why they study Italian.

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Jose de la Vina, Marketing Coordinator, Click Sevilla

Jose de la Vina, Marketing Coordinator, Click Sevilla

9 things you should know about Spanish

There is a trend these days about people learning a second and in some cases a third language. What statistic shows is that the second language learned by the vast majority is Spanish. Here are some facts to explain why Spanish has increase its demand in the previous years and will continue with this tendency in the following:

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Munezai Yo, School Administrative Director, Kai Japanese Language School

Munezai Yo, School Administrative Director, Kai Japanese Language School

Who studies Japanese and why?

Asians tend to aim for higher education while Westerners are more interested in culture.

Even though a majority of Asians study Japanese language in order to enter Japanese universities, many Westerners’ main intention is to experience Japan itself, often without particular strong plans for the future. Read more

Marine Colliot apprends le Chinois avec LTL

Marine Colliot apprends le Chinois avec LTL

Ma première semaine à Pékin pour apprendre le Chinois

Je m’appelle Marine Colliot et je suis étudiante en Langues Étrangères Appliquées en anglais et chinois à l’Université Occidentale de Brest, France. J’étudie le chinois depuis le lycée et c’est une langue qui m’attire depuis mon plus jeune âge, grâce à des amis de ma famille qui nous faisaient part de leurs fréquents voyages en Chine. J’ai eu l’occasion de débuter mes études du mandarin au lycée et ce cours m’a tellement plu que j’ai décidé de continuer à l’université. Me voilà maintenant en troisième année de licence et afin d’approfondir mon apprentissage avant de commencer un master, j’ai décidé de partir en Chine et participer à des cours de chinois à Pékin avec l’école de chinois LTL Mandarin School.

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Priscilla Hoor, Director of Studies, alpha.b Institut Linguistique

Priscilla Hoor, Director of Studies, alpha.b Institut Linguistique

Why should students learn French?

10 different answers to this crucial question… and a bonus answer! Read more

Ian Hayden, Business Development Manager, Mandarin House

Ian Hayden, Business Development Manager, Mandarin House

It’s not that hard to learn Mandarin – the tones

Mandarin learners tend to separate into two opposing groups:

  • Group A, or those who think that learning Mandarin is impossibly difficult and akin to scaling Everest naked or flying to Mars in a paper aero plane
  • Group B, who argue that Mandarin is much more like running a 20 minute mile, most people are more than capable of doing it

As a Mandarin learner and as a former language teacher, I find myself split between these two groups.  Read more

Learning Russian from a German speaker’s point of view

Liden & Denz interview one of their Russian language students. Find out more about Zoran Trevisan’s reasons for going to St Petersburg to learn Russian. Zoran also explains how Russian is different from other languages he has learnt so far. Read more

About this blog

Members of IALC share their insights on the language travel industry. Contributors are owners, directors, managers, teachers or administrative staff of IALC-accredited language schools worldwide.

IALC Workshop

IALC 2017 Workshop in Boston Massachusetts, USA - 23-26 March 2017

IALC 2017 Boston
Dates: 23-26 March 2017
Location: Boston, USA
Educators: IALC-accredited language schools worldwide
Hosted by: ELC Boston
#IALC2017

ELC Boston hosts the IALC 2017 workshop

IALC Study Travel Research Report 2016

Trends in the demand for foreign languages
Download the IALC Study Travel Research Report 2016

IALC Study Travel Research Report 2015

Perceptions of independent and boutique chain schools in language travel
Download the IALC Study Travel Research Report 2015