Tag Archives: Language school in Edinburgh


Andrew Lennox, President, Glasgow School of English, Global School of English

Andrew Lennox, President, Glasgow School of English, Global School of English

Mascots and marketing? – Promoting Schools of English

Marketing is a vital activity for all Schools of English nowadays. Digital marketing is very much the dominant force, tied in to social media, but is there still room for some more traditional, or should we say less conventional, ideas? While Glasgow, Edinburgh and Hamilton Schools of English are very much up to speed with social and digital media, we have embarked on a new adventure with the adoption of a little Scottish friend, or more specifically a mascot. Read more

Andrew Lennox, President, Glasgow School of English, Global School of English

Andrew Lennox, President, Glasgow School of English, Global School of English

What have the Scots done for us

– or why should you come to Scotland to learn English..

It is argued, and not just by the Scots, that Scotland has made a greater contribution to the modern world than almost any other country. Yet many study travel agents tell us, that, for example, the vast majority of people in China don’t know much about Scotland. Read more

Andrew Lennox, President, Glasgow School of English, Global School of English

Andrew Lennox, President, Glasgow School of English, Global School of English

What would an independent Scotland mean for Scottish Schools of English? (Part 2)

If you read our last blog, then you’ll know that, in the short-term at least, a ‘Yes’ vote for independence in the Scottish referendum in September this year, will probably have little or no effect on any student coming to the country to study English.

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Andrew Lennox, President, Glasgow School of English, Global School of English

Andrew Lennox, President, Glasgow School of English, Global School of English

What would an independent Scotland mean for Scottish Schools of English? (Part 1)

You will probably be aware that in Scotland we will have a referendum this September to decide if we should become an independent country.   What would that mean for study travel agents?  This, and a further article, will offer some answers, without, we trust, making any overtly political points.

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About this blog

Members of IALC share their insights on the language travel industry. Contributors are owners, directors, managers, teachers or administrative staff of IALC-accredited language schools worldwide.

IALC Workshop

IALC 2017 Workshop in Boston Massachusetts, USA - 23-26 March 2017

IALC 2017 Boston
Dates: 23-26 March 2017
Location: Boston, USA
Educators: IALC-accredited language schools worldwide
Hosted by: ELC Boston
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ELC Boston hosts the IALC 2017 workshop

IALC Study Travel Research Report 2016

Trends in the demand for foreign languages
Download the IALC Study Travel Research Report 2016

IALC Study Travel Research Report 2015

Perceptions of independent and boutique chain schools in language travel
Download the IALC Study Travel Research Report 2015