Marketing is a vital activity for all Schools of English nowadays. Digital marketing is very much the dominant force, tied in to social media, but is there still room for some more traditional, or should we say less conventional, ideas? While Glasgow, Edinburgh and Hamilton Schools of English are very much up to speed with social and digital media, we have embarked on a new adventure with the adoption of a little Scottish friend, or more specifically a mascot. Read more
It is argued, and not just by the Scots, that Scotland has made a greater contribution to the modern world than almost any other country. Yet many study travel agents tell us, that, for example, the vast majority of people in China don’t know much about Scotland. Read more
You will probably be aware that in Scotland we will have a referendum this September to decide if we should become an independent country. What would that mean for study travel agents? This, and a further article, will offer some answers, without, we trust, making any overtly political points.