Executive courses at Emerald Cultural Institute

Executive courses at Emerald Cultural Institute

Recommending the right language course for an executive client

While general English is always an essential component of all English-language programmes, the context in which the language is learnt varies according to the specialist needs and priorities of professionals who book a business programme, either on a small group or one-to-one basis.

We have delivered our Business one-to-one programmes, and our small-group executive programmes to clients with a range of different objectives. In our experience, more mature clients feel more comfortable in a one-to-one or small-group setting – particularly if learning English for a particular job.

Once the choice has been made for a Business or Executive Programme, the decision as to whether a one-to-one or small-group executive programme is better for a client is based on several factors:

Individual Tuition:

  • Where a client has limited time at his/her disposal and very specific needs – faster progress is possible in a one-to-one situation.
  • One-to-one time with a tutor means the programme is more flexible and targeted.
  • By definition, a one-to-one programme can be delivered at a time that suits the client, whereas for a small-group executive programme there are either fixed dates, or a small group would need to book together and have comparable levels of English and similar requirements as regards course focus.
  • Tailor-made programmes are designed following pre-course needs’ analysis and ongoing consultation with the learner.

Small-Group Executive Programme

  • Vocabulary development is a key part of this programme and this is linked to specific client need. Where clients come from similar professional backgrounds controlled practice of the target vocabulary in a group context is an effective preparation for real-life situations.
  • Skills lessons are focused on developing communicative skills in English with an emphasis on English for Business (e.g. meetings and presentations). In a small-group situation, simulated presentations can be an invaluable way for course participants to exchange feedback with fellow professionals in an authentic business environment.

Eithne Kelly is Director of Studies with Emerald Cultural Institute (school profile | www.eci.ie).

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