English Language Center, English in the USA

English Language Center, English in the USA

Why choose the US for an English language course

Reasons why students should choose the USA for an English course:

  • Culture – Each U.S. city is unique, offering its own spin on American culture
  • Diversity – The U.S. is a melting pot comprised of people of all different ethnic backgrounds
  • Variety/Unique – There is something for everyone to enjoy from surfing on the west coast to skiing on the east coast
  • Top universities and colleges – The U.S. is home to some of the top universities in the world

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Global Village Hawaii, English in the USA

Global Village Hawaii, English in the USA

5 reasons to Study English in the USA

1. Endless outdoor activity possibilities & destinations in the USA

Enormous and awe-inspiring landscapes, particularly in the Hawaiian Islands, which feature some of the world’s best beaches and an active volcano! Read more

Rennert International, English in the USA

Rennert International, English in the USA

Why learn English in the USA

The US is the crossroads of the world, a meeting place for everyone from every culture and language.  This is the reality of English, it is spoken by many peoples… and in the US, you don’t have to go far to experience the world. Read more

Caroline Gear, Director, ILI of Massachusetts

Caroline Gear, Director, ILI of Massachusetts

What’s unique about the US as a study destination

The USA offers unique destinations for students that reflect the wide variety of programs offered. Students can choose big city adventures or explore smaller city opportunities.

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Kieran Hayde, Sales, Marketing and Groups Manager, Wimbledon School of English

Kieran Hayde, Sales, Marketing and Groups Manager, Wimbledon School of English

New WSE English language learning app

At the Wimbledon School of English we’ve been offering blended learning for a number of years, but until now it was mostly through our online learning platform e-Wimbledon. Our students get free access to e-Wimbledon during their course, three months before and three months after it, but need an internet connection to do the online exercises. We launched our own app to allow our them to improve their language skills on the go, even when not connected to the internet. The app is also available free to the general public and we hope lots of users around the world will download it. Read more

Andrew Lennox, President, Glasgow School of English, Global School of English

Andrew Lennox, President, Glasgow School of English, Global School of English

A cultural exchange with four English teachers from Morocco

Last Tuesday, I was privileged to spend an hour chatting to the latest ‘students’ at Hamilton School (part of Global School of English in Edinburgh).  They are in fact English teachers from Morocco who came to develop their already exceptional English: four lovely ladies, full of fun, enthusiasm and motivation. Our discussion was wide-ranging, stimulating and fascinating.

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Stephen Shortt, Managing Director, Alpha College of English

Stephen Shortt, Managing Director, Alpha College of English

Will software integration lead to the demise of the School / Agent relationship?

Stephen Shortt, Managing Director of Alpha College of English, looks forward to an interesting debate on how technology is challenging – or facilitating – the relationship between schools and agents.

With the proliferation of third party data and information based on social media profiles and location, schools have more power than ever before to identify and target individual students around the globe. So how can agents still stay involved in the student recruitment process?

Join us at this seminar during the IALC Workshop in Leeds this week as our panel of industry software experts discuss the greatest challenges in school-agent software integration.

We’ll also explore the non-technical elements being brought to bear in the decisions taken by schools on how to market and promote their courses through their network of partners around the world, pairing local knowledge of the student and the school.

Gary Bulgin from Class by Infospeed, Sudesh Prasad from Intrinsiq, and Nicolas Miller from Edvisor will be discussing the technical elements of integrating systems so schools and agents can effectively communicate and collaborate, as well as the underlying elements that make such integration possible in an increasingly globalised industry.

The debate kicks off at 2 pm in the Marriott Hotel in Leeds on Thursday, 7 April. See you there!

 

Stephen Shortt, Managing Director, Alpha College of English:
Stephen has been involved in the language travel industry from a young age. Focussing mainly on marketing, international communication skills and technology, Stephen has presented many industry seminars and workshops on using social media marketing and creating audio visual marketing material for language schools. Stephen is actively involved with industry bodies such as IALC, Eaquals and MEI as well as other international marketing and business bodies.

Jacqueline Kassteen, Owner & Managing Director, Transformative Marketing Solutions

Jacqueline Kassteen, Owner & Managing Director, Transformative Marketing Solutions

Agent survey reveals trends in foreign language learning

New research to be unveiled at this year’s IALC Workshop.

The IALC Workshop is an annual gathering for IALC-accredited educators and study abroad agencies from around the world, bringing together about 350 attendees from over 50 countries. IALC member institutions are located in 107 destinations around the world, offering over 1,000 language programmes in nine languages. Read more

Richard Bradford, Founder and MD of Disquiet Dog

Richard Bradford, Founder and MD of Disquiet Dog

What happens when schools and agents join forces in the digital landscape?

We catch up with Richard Bradford for a few highlights ahead of his seminar at this year’s IALC Workshop.

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Jacqueline Kassteen, Owner & Managing Director, Transformative Marketing Solutions

Jacqueline Kassteen, Owner & Managing Director, Transformative Marketing Solutions

Go North Young Man! IALC heads to Leeds and York

Learn more about Leeds and York before you head off to this year’s IALC Workshop.

The IALC Workshop is an annual gathering for IALC-accredited educators and study abroad agencies from around the world, bringing together about 350 attendees from over 50 countries. IALC member institutions are located in 107 destinations around the world, offering over 1,000 language programmes in nine languages.

For over 30 years, this international language travel workshop has been a key event in the calendar for international student recruitment counsellors and agents to find high-quality study programmes for students of all ages and backgrounds. The event moves location each year, and this is the first workshop held in the UK since 1989, giving delegates the chance to experience two contrasting cities in the North of England: the modern university city of Leeds as well as the historical charms of York. Read more

About this blog

Members of IALC share their insights on the language travel industry. Contributors are owners, directors, managers, teachers or administrative staff of IALC-accredited language schools worldwide.

IALC Workshop

IALC 2017 Workshop in Boston Massachusetts, USA - 23-26 March 2017

IALC 2017 Boston
Dates: 23-26 March 2017
Location: Boston, USA
Educators: IALC-accredited language schools worldwide
Hosted by: ELC Boston
#IALC2017

ELC Boston hosts the IALC 2017 workshop

IALC Study Travel Research Report 2016

Trends in the demand for foreign languages
Download the IALC Study Travel Research Report 2016

IALC Study Travel Research Report 2015

Perceptions of independent and boutique chain schools in language travel
Download the IALC Study Travel Research Report 2015