John Barnett, Principal, Cambridge Academy of English

John Barnett, Principal, Cambridge Academy of English

Executive courses have changed over the last 20 years

The Cambridge Academy of English opened its separate executive centre over 20 years ago. At that time we recognised that mature professionals were looking for flexible, intensive English training, which was relevant to both their working lives and the social situations they found themselves in. In addition, they also needed to be more confident when using English in important business meetings and to be able to have greater spontaneity when using English professionally.

Subsequently, executive courses have to be more tailor-made than general courses and produce results in a much shorter time.

The average stay in our executive centre has halved in the last two decades, from around 3 weeks to 1.5 weeks. More individual training is asked for and the social element of the course has decreased in importance, with many executives having to catch up on emails and phone calls in the evenings and at the weekend, rather than going to the pub, playing a round of golf or working out at the local fitness centre – although some still do sample these delights, especially in spring and summer!

Cambridge Academy of English in the Summer

Cambridge Academy of English in the Summer

John Barnett is the Principal of Cambridge Academy of English (school profile | www.cambridgeacademy.co.uk).

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