Category Archives: Marketing


Kieran Hayde, Sales, Marketing and Groups Manager, Wimbledon School of English

Kieran Hayde, Sales, Marketing and Groups Manager, Wimbledon School of English

New WSE English language learning app

At the Wimbledon School of English we’ve been offering blended learning for a number of years, but until now it was mostly through our online learning platform e-Wimbledon. Our students get free access to e-Wimbledon during their course, three months before and three months after it, but need an internet connection to do the online exercises. We launched our own app to allow our them to improve their language skills on the go, even when not connected to the internet. The app is also available free to the general public and we hope lots of users around the world will download it. Read more

Stephen Shortt, Managing Director, Alpha College of English

Stephen Shortt, Managing Director, Alpha College of English

Will software integration lead to the demise of the School / Agent relationship?

Stephen Shortt, Managing Director of Alpha College of English, looks forward to an interesting debate on how technology is challenging – or facilitating – the relationship between schools and agents.

With the proliferation of third party data and information based on social media profiles and location, schools have more power than ever before to identify and target individual students around the globe. So how can agents still stay involved in the student recruitment process?

Join us at this seminar during the IALC Workshop in Leeds this week as our panel of industry software experts discuss the greatest challenges in school-agent software integration.

We’ll also explore the non-technical elements being brought to bear in the decisions taken by schools on how to market and promote their courses through their network of partners around the world, pairing local knowledge of the student and the school.

Gary Bulgin from Class by Infospeed, Sudesh Prasad from Intrinsiq, and Nicolas Miller from Edvisor will be discussing the technical elements of integrating systems so schools and agents can effectively communicate and collaborate, as well as the underlying elements that make such integration possible in an increasingly globalised industry.

The debate kicks off at 2 pm in the Marriott Hotel in Leeds on Thursday, 7 April. See you there!

 

Stephen Shortt, Managing Director, Alpha College of English:
Stephen has been involved in the language travel industry from a young age. Focussing mainly on marketing, international communication skills and technology, Stephen has presented many industry seminars and workshops on using social media marketing and creating audio visual marketing material for language schools. Stephen is actively involved with industry bodies such as IALC, Eaquals and MEI as well as other international marketing and business bodies.

Jacqueline Kassteen, Owner & Managing Director, Transformative Marketing Solutions

Jacqueline Kassteen, Owner & Managing Director, Transformative Marketing Solutions

Agent survey reveals trends in foreign language learning

New research to be unveiled at this year’s IALC Workshop.

The IALC Workshop is an annual gathering for IALC-accredited educators and study abroad agencies from around the world, bringing together about 350 attendees from over 50 countries. IALC member institutions are located in 107 destinations around the world, offering over 1,000 language programmes in nine languages. Read more

Richard Bradford, Founder and MD of Disquiet Dog

Richard Bradford, Founder and MD of Disquiet Dog

What happens when schools and agents join forces in the digital landscape?

We catch up with Richard Bradford for a few highlights ahead of his seminar at this year’s IALC Workshop.

Read more

Jacqueline Kassteen, Owner & Managing Director, Transformative Marketing Solutions

Jacqueline Kassteen, Owner & Managing Director, Transformative Marketing Solutions

The Big Debate: Standardising study travel – who are the winners?

Jacqueline Kassteen, Owner and Managing Director of Transformative Marketing Solutions, gives us a preview of what to expect at the IALC Workshop’s Big Panel Debate.

On 7 April, IALC attendees will convene at the Leeds Marriott Hotel for this year’s dynamic Workshop Seminar Programme. Kicking off at 15:15 is our panel on standardising the components of language study abroad. Read more

Samuel Vetrak, Chief Executive, StudentMarketing

Samuel Vetrak, Chief Executive, StudentMarketing

Newest trends among Agents: Consolidation and Quality

Language travel is clearly the driver for the nearly 2 million student traveller market, and increasingly agents are its key drivers and influencers. This leading position of language learning within the Student Travel market is currently pushed by the need to learn English, which accounts for two-thirds of the language travel market as a whole, while other languages account for the rest. Read more

IALC on learning French in France

IALC on learning French in France

Factsheet: marketing French in France

IALC Research shows that demand for French is growing in of Europe and Latin America. The IALC Study Travel Research Report 2015 shows that 65% of agents surveyed are promoting French language courses. The preferred programmes are Adult programmes, but agents also reported strong demand for junior courses.
In this article we look at reasons to learn French, France as a popular tourism destination and language schools in France.
Andrew Lennox, President, Glasgow School of English, Global School of English

Andrew Lennox, President, Glasgow School of English, Global School of English

Mascots and marketing? – Promoting Schools of English

Marketing is a vital activity for all Schools of English nowadays. Digital marketing is very much the dominant force, tied in to social media, but is there still room for some more traditional, or should we say less conventional, ideas? While Glasgow, Edinburgh and Hamilton Schools of English are very much up to speed with social and digital media, we have embarked on a new adventure with the adoption of a little Scottish friend, or more specifically a mascot. Read more

Is your language website missing these 4 important SEO features?

Promoting language courses online often starts with a good website. If you spend time and money creating and maintaining an attractive website, you’ll want to make sure that you are getting a lot of visitors to the site. Read more

Stephen Shortt, Managing Director, Alpha College of English

Stephen Shortt, Managing Director, Alpha College of English

International education website tips

Lost in technical translation?
Here are 6 tips to help your language school come up in searches, and to improve your SEO.

Read more

About this blog

Members of IALC share their insights on the language travel industry. Contributors are owners, directors, managers, teachers or administrative staff of IALC-accredited language schools worldwide.

IALC Workshop

IALC 2017 Workshop in Boston Massachusetts, USA - 23-26 March 2017

IALC 2017 Boston
Dates: 23-26 March 2017
Location: Boston, USA
Educators: IALC-accredited language schools worldwide
Hosted by: ELC Boston
#IALC2017

ELC Boston hosts the IALC 2017 workshop

IALC Study Travel Research Report 2016

Trends in the demand for foreign languages
Download the IALC Study Travel Research Report 2016

IALC Study Travel Research Report 2015

Perceptions of independent and boutique chain schools in language travel
Download the IALC Study Travel Research Report 2015