Stephen Shortt, Managing Director of Alpha College of English, looks forward to an interesting debate on how technology is challenging – or facilitating – the relationship between schools and agents.
With the proliferation of third party data and information based on social media profiles and location, schools have more power than ever before to identify and target individual students around the globe. So how can agents still stay involved in the student recruitment process?
Join us at this seminar during the IALC Workshop in Leeds this week as our panel of industry software experts discuss the greatest challenges in school-agent software integration.
We’ll also explore the non-technical elements being brought to bear in the decisions taken by schools on how to market and promote their courses through their network of partners around the world, pairing local knowledge of the student and the school.
Gary Bulgin from Class by Infospeed, Sudesh Prasad from Intrinsiq, and Nicolas Miller from Edvisor will be discussing the technical elements of integrating systems so schools and agents can effectively communicate and collaborate, as well as the underlying elements that make such integration possible in an increasingly globalised industry.
The debate kicks off at 2 pm in the Marriott Hotel in Leeds on Thursday, 7 April. See you there!
Stephen Shortt, Managing Director, Alpha College of English:
Stephen has been involved in the language travel industry from a young age. Focussing mainly on marketing, international communication skills and technology, Stephen has presented many industry seminars and workshops on using social media marketing and creating audio visual marketing material for language schools. Stephen is actively involved with industry bodies such as IALC, Eaquals and MEI as well as other international marketing and business bodies.
New research to be unveiled at this year’s IALC Workshop.
The IALC Workshop is an annual gathering for IALC-accredited educators and study abroad agencies from around the world, bringing together about 350 attendees from over 50 countries. IALC member institutions are located in 107 destinations around the world, offering over 1,000 language programmes in nine languages. Read more
Learn more about Leeds and York before you head off to this year’s IALC Workshop.
The IALC Workshop is an annual gathering for IALC-accredited educators and study abroad agencies from around the world, bringing together about 350 attendees from over 50 countries. IALC member institutions are located in 107 destinations around the world, offering over 1,000 language programmes in nine languages.
For over 30 years, this international language travel workshop has been a key event in the calendar for international student recruitment counsellors and agents to find high-quality study programmes for students of all ages and backgrounds. The event moves location each year, and this is the first workshop held in the UK since 1989, giving delegates the chance to experience two contrasting cities in the North of England: the modern university city of Leeds as well as the historical charms of York. Read more
Jacqueline Kassteen, Owner and Managing Director of Transformative Marketing Solutions, gives us a preview of what to expect at the IALC Workshop’s Big Panel Debate.
On 7 April, IALC attendees will convene at the Leeds Marriott Hotel for this year’s dynamic Workshop Seminar Programme. Kicking off at 15:15 is our panel on standardising the components of language study abroad. Read more
Language travel is clearly the driver for the nearly 2 million student traveller market, and increasingly agents are its key drivers and influencers. This leading position of language learning within the Student Travel market is currently pushed by the need to learn English, which accounts for two-thirds of the language travel market as a whole, while other languages account for the rest. Read more
Group bookings are a treat for any Language school to receive and there is no doubt that the students traveling will have many expectations of what they will experience in a foreign land.
Good Hope Studies has been privileged to receive many groups and when a group chooses to visit your city or your school a great sense of pride takes over you and a feeling that the school is being recognized for past performance and organizational skills. Read more
We’ve gathered tips and views from IALC language centres in France, Germany, Italy, New Zealand, Spain and the UK on the characteristics and preferences of the senior or 50+ age group. Read on and decide for yourself: integrate or separate! Read more
Incentive schemes can be: motivating, rewarding and inclusive, but also de-motivating, unfair and divisive. So why bother? Read more
Samantha Milton, Co-director of the Sydney English Academy believes it is the integral atmosphere of mutual respect which has seen the number of SEA’s students aged 40+ really take off over the last 2 years. Read more
In 2008, I celebrated 26 years in this industry. I had been successful and over the years had been given the opportunity to contribute positively to the lives of my staff and help shape the future of many students – but still that wasn’t enough! I needed more,- I needed to feed my soul! Read more